innovating the Future of Airport Hospitality
About Us
Airport Hospitality Academy (AHA) is a first-of-its-kind training and certification program designed to transform the airport concessions and retail workforce.
Our mission is simple:
Elevate the airport experience by turning jobs into careers.
Airports are the first and last impression travelers have of a city — and the people working there shape that experience. But high turnover and limited career growth have long been challenges. AHA changes that by providing:
A structured 5-level certification pathway
Training rooted in cultural values and operational excellence
Real career advancement opportunities for front-line employees
We partner with concessionaires, airport authorities, and community organizations to build a more professional, empowered, and future-ready workforce.
FAQs
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The Airport Hospitality Academy (AHA) is a professional certification and workforce development program built specifically for airport concessions and retail employees. We help turn high-turnover jobs into sustainable careers.
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AHA is open to:
Front-line airport employees in concessions and retail
Concessionaires/operators seeking better training and retention tools
Community partners and workforce organizations helping people find career paths in hospitality
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For Concessionaires & Operators:
Reduced turnover and lower hiring costs
Faster, more consistent training
Enhanced guest satisfaction and brand loyalty
A competitive edge in airport RFPs
Access to a trained talent pipeline
For Airports & Authorities:
Improved passenger experience (impacting J.D. Power/ASQ scores)
Stronger community engagement and local hiring
Support for DEI and workforce development goals
Positioning as an innovator in airport service excellence
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AHA offers a structured, five-level certification pathway that transforms an entry-level position into a viable, long-term career in airport hospitality. Each level blends Cultural Foundations and Operational Foundations to create well-rounded, service-oriented professionals.
Cultural Foundations
The Servant’s Heart
Excellence
Integrity
Work Ethic
Operational Foundations
People
Product
Facility
Financials
5 Certification Levels
1-Star: Onboarding & Basics
Focuses on initial orientation, workplace expectations, and core service values.2-Star: Core Service & Operations
Builds essential guest service and operational skills to improve performance and confidence.3-Star: Leadership Readiness
Prepares employees for leadership responsibilities, cross-training, and multi-unit exposure.4-Star: Assistant General Manager (AGM) Preparation
Equips future leaders with advanced skills in team management, operations, and communication.5-Star: Airport General Manager (GM) Certification
The pinnacle of the program — full leadership development for top-level airport operations and business management.
Each certification level is designed to support career progression while boosting employer outcomes like retention, training efficiency, and guest satisfaction.
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We partner with local nonprofits, workforce boards, and schools to connect underrepresented populations, veterans, and young people with career opportunities at the airport — driving economic development from the ground up.
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Mission
To equip individuals with the skills, knowledge, and confidence needed to thrive in the airport and aviation industry through high-quality training, workforce development, and career readiness programs.
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Vision
To be the nation’s leading pipeline for diverse, job-ready talent in airport hospitality and operations—shaping the future of aviation through excellence, equity, and opportunity.
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Values
Excellence, Opportunity, Integrity, Inclusion, and Service—guide everything we do, from hands-on training to preparing diverse talent for meaningful careers in airport hospitality and operations.
